Up to this point financing of legal cannabis in the U.S. has relied largely on private money - friends and family raises, high net-worth individuals, and small to medium sized private investment firms.
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Across multiple sports athletes have stated that cannabis could be a superior treatment for sports-related injuries, without the drawbacks of current opioid pain medications.
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Yes, full personal use legalization would by definition give access to the widest range of patients, but it’s a reality that a large chunk of voters and legislators do not support fully legal cannabis. Step by step legalization, prioritizing medical access, has worked across the country at alleviating the suffering of countless people while also providing much needed education for skeptics. It’s important to push for what can pass, and then work from within that system to make people comfortable with more.
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Of course the big news federally is this year's Presidential election, and virtually every serious candidate now at the very least supports the continuation of allowing states to make their own cannabis laws. This, of course, reflects the huge popularity of medical cannabis among the population at large and in swing states in particular.
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As more and more states move toward legalizing marijuana, investors are exploring how to capitalize on the increasing growth of the industry. But there's still one thing giving some capitalists pause: branding.
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